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Talent & PRIntermediate 6 weeks
Talent Management & Artist Relations
Book, manage and care for talent — contracts, riders, hospitality and on-the-day artist coordination.
Overview
A 6-week deep-dive into the people side of live events. Learn how to book, contract, host and care for talent — from local speakers to international headline artists — without burning bridges or budgets.
Syllabus
Module 1 — The Talent Ecosystem
- Agents, managers, labels
- Booking pathways
Module 2 — Contracts & Riders
- Fees & deposits
- Technical riders
- Hospitality riders
Module 3 — Hospitality & Logistics
- Flights & visas
- Hotels & ground
- Security
Module 4 — On-Day Coordination
- Green rooms
- Stage timing
- Press & meet-and-greets
Module 5 — Post-Show & Reputation
- Settlements
- Thank-yous
- Long-term relationships
Eligibility
- Strong interpersonal skills
- Discreet, calm under pressure
Learning Outcomes
- Negotiate and close artist deals
- Run flawless hospitality for headline talent
- Build a long-term talent rolodex
let's create something
the world will talk about
Tell us about your next launch, conference or campaign — we'll come back within 24 hours with ideas, references and a clear path forward.