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Event ManagementAdvanced 10 weeks
Corporate Conference & MICE Management
Meetings, Incentives, Conferences & Exhibitions — multi-day programmes, delegate management and sponsorship.
Overview
MICE is one of the highest-margin segments in events. This advanced 10-week programme prepares you to plan and run corporate conferences, incentive trips and trade exhibitions, with deep dives into sponsorship sales, delegate experience and hybrid broadcast.
Syllabus
Module 1 — MICE Landscape
- Segments & verticals
- Global venues
- Bid processes
Module 2 — Delegate Experience
- Registration tech
- Travel & hospitality
- Agenda design
Module 3 — Sponsorship & Revenue
- Sponsor decks
- Tiered packages
- Activation rights
Module 4 — Content & Programming
- Speaker management
- Track design
- Networking formats
Module 5 — Hybrid & Broadcast
- Streaming setup
- Virtual platforms
- Engagement tools
Module 6 — Reporting & ROI
- Lead capture
- NPS surveys
- Post-event content
Eligibility
- 1+ year work experience preferred
- Comfort with spreadsheets and project tools
Learning Outcomes
- Lead a full corporate conference end-to-end
- Sell and service sponsorship packages
- Design and deliver a hybrid event broadcast
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