All courses
Brand ActivationIntermediate 6 weeks
Brand Activation & Experiential Marketing
Design memorable brand experiences — pop-ups, launches, immersive installations and consumer activations.
Overview
Turn brands into experiences. This 6-week course covers the strategy and craft of activations — from product launches and pop-ups to immersive installations — with frameworks used by Quins to deliver activations for global FMCG, fashion and tech brands.
Syllabus
Module 1 — Strategy of Experience
- Brand briefs
- Audience insight
- KPI design
Module 2 — Creative Concepting
- Idea generation
- Storytelling for spaces
- Pitch decks
Module 3 — Spatial & Sensory Design
- Floor planning
- Material palettes
- Sound, light, scent
Module 4 — Production & Build
- Fabrication partners
- Install & strike
- Health & safety
Module 5 — Amplification & Measurement
- Earned media
- Influencer integration
- ROI dashboards
Eligibility
- Marketing, design or brand background helpful but not required
- Open to students and working professionals
Learning Outcomes
- Concept and pitch a full activation campaign
- Design experiential spaces with measurable impact
- Brief and manage fabrication partners
let's create something
the world will talk about
Tell us about your next launch, conference or campaign — we'll come back within 24 hours with ideas, references and a clear path forward.